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Selling Closeness: The Ethics of Building a Business on Your Audience's Feelings

Selling Closeness: The Ethics of Building a Business on Your Audience's Feelings

A growing number of creators aren't just selling merch or sponsorships — they're monetizing the feeling of being known. It's profitable, it's increasingly common, and it raises questions the creator economy doesn't love to sit with. Here's an honest look at where the line is, why it matters, and what the alternatives actually look like.

Stop Blaming the Algorithm: What Actually Grows a Podcast or Stream in 2024

Stop Blaming the Algorithm: What Actually Grows a Podcast or Stream in 2024

Creators spend thousands of hours trying to outsmart recommendation engines — tweaking thumbnails, chasing trending audio, and posting at supposedly magic times. But according to the creators and analysts who've actually cracked growth, the algorithm isn't your enemy. Your strategy is. Here's what the data and the people living it say actually works.

From Side Hustle to Six Figures: The New Playbook for Podcasters Who Want to Get Paid

Independent podcasting has quietly crossed a threshold — it's no longer just a passion project for hobbyists willing to work for exposure. A growing number of US podcasters are building genuinely sustainable businesses by stacking smart revenue streams, and the strategies they're using are more accessible than ever. Here's what's actually working in 2024.